Tara Sports Center is a vibrant family-focused venue combining food, fitness, and events. The project aimed to increase foot traffic, raise awareness of weekly activities, and build a loyal customer base through smart digital marketing.
Challenge
Tara Sports Center needed to establish a strong local brand identity, drive engagement for events and promotions, and attract repeat customers in a saturated F&B and entertainment market with limited online presence.
Results:
Increased social media followers by +89% Boosted weekday and weekend footfall through event marketing Strengthened community ties via local partnerships Improved event bookings through personalized campaigns and ad retargeting
Working on Tara Sports Center allowed me to take full ownership of the brand’s digital marketing from the ground up. I gained hands-on experience in building a local audience, crafting tailored content strategies, and using paid ads to drive real-world footfall. I also improved my skills in lead generation and CRM personalization for the hospitality industry. Most importantly, I learned how to turn limited resources into impactful results by combining creativity, data, and community-focused strategies.