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Digitech (main agent of LG, Tefal, Ocean, Moulenix)

Digitech sought to increase brand visibility and drive higher engagement for its premium products in the competitive market. As the digital marketing lead, I implemented a comprehensive strategy focusing on SEO, paid advertising, content creation, and customer engagement to help LG improve its market positioning.

My Roles & Responsibilities

  • Conducted in-depth market research and competitor analysis

  • Optimized LG’s website for SEO, improving content and technical aspects

  • Set up Google Analytics 4, Google Search Console, and Google Tag Manager for advanced tracking

  • Developed paid advertising campaigns on Meta (Facebook & Instagram) and Google Ads

  • Created engaging social media content using Canva (both static and animated)

  • Developed lead capture strategies and personalized email marketing workflows through CRM

  • Built and maintained a content calendar to ensure consistent content delivery

  • Formed partnerships with local coffee shops and restaurants to increase brand exposure

Strategy & Execution

  • Market Research: Conducted competitor analysis, identified key market gaps, and refined LG’s positioning strategy by analyzing customer behavior and trends.

  • Tracking Setup: Integrated Google Analytics 4 (GA4) for real-time tracking, Google Search Console for keyword insights, and Google Tag Manager (GTM) to track website events and user interactions.

  • SEO Optimization: Optimized website meta titles, descriptions, and on-page elements to improve keyword rankings. Created new, SEO-friendly content and landing pages to attract organic traffic.

  • Paid Advertising: Ran Meta ads with “Reservation” buying types for brand awareness and “Auction” buying types for sales conversions. Launched Google Ads Search and Display campaigns targeting high-intent keywords and competitor terms.

  • Lead Capture & CRM: Developed forms, landing pages, and email workflows to nurture leads for premium products like air fryers and smart home appliances. Sent personalized follow-ups through the CRM system to increase conversion.

  • Social Media Content Creation: Designed both static and animated visuals with Canva for social media platforms. Managed a content calendar to ensure timely and relevant posts. Analyzed metrics like engagement, CTR, and reach to optimize future content.

  • Local Partnerships: Partnered with local coffee shops and restaurants to showcase LG products, increasing real-life exposure and encouraging word-of-mouth marketing.


Results & Outcomes

  • Increased Organic Traffic: Website traffic improved by 35% within 3 months through effective SEO strategies and keyword targeting.

  • Lead Generation: Lead conversions for premium products increased by 25%, with a significant rise in inquiries for LG’s high-end home appliances.

  • Enhanced Brand Awareness: Through local partnerships and strategic social media content, LG’s presence in the UAE increased by 40%, especially in regions with high foot traffic in partnered venues.

  • Real-time Reporting: Created interactive dashboards with Looker Studio that allowed the team to track performance, making data-driven decisions that further optimized ad spend and campaign strategies.

Social Media Posts