Digital Marketing Project
DIGITECH - LG ELECTRONICS
Name
Project Name:
DIGITECH – LG ELECTRONICS: Elevating Consumer Electronics & Home Appliances in Sudan
Project Overview
DIGITECH is the official distributor of world-renowned brands like LG, Moulinex, Tefal, and Ocean in Sudan. As a digital marketing specialist, I led a comprehensive marketing strategy to boost DIGITECH’s online presence, drive retail and wholesale conversions, and build trust with both end consumers and B2B partners.
Challenge
LG Electronics needed a data-driven digital marketing strategy to increase brand visibility, drive product engagement, and generate leads for premium products in a very competitive market.
My Approach:
I conducted in-depth market and competitor research, optimized the website for SEO, set up advanced tracking with GA4, GSC & GTM, and implemented personalized CRM email campaigns. I also launched strategic Meta and Google Ads campaigns, built content calendars, and created visually engaging content using Canva.
Results:
Improved website ranking & user engagement
Increased qualified leads for premium products
Strengthened brand presence through local partnerships
Created insightful dashboards via Looker Studio for real-time performance tracking.
Year
2022 - 2024
Client
Digtiech - LG
Services
Digital Marketing
Project
Dynamic
Personal Outcome
Working on the DIGITECH project allowed me to gain deep, hands-on experience managing a multi-brand digital marketing strategy in a competitive and evolving market. I enhanced my skills in strategic planning, audience research, SEO, and paid advertising—while aligning with both global brand guidelines and local market needs.
This project challenged me to think holistically across B2C and B2B segments. I learned how to turn data-driven insights into actionable campaigns, how to localize international content for a Sudanese audience, and how to balance brand storytelling with performance marketing.
Most importantly, I saw firsthand how an integrated digital strategy—when executed with precision—can transform a traditional business into a digitally competitive one. This case reinforced my ability to drive measurable results, and strengthened my confidence in leading digital growth initiatives from research to execution.