1. Website Design & UX

• Built a clean, responsive, and mobile-first eCommerce store on WordPress using WooCommerce.
• Focused on fast load speed, clear CTA buttons, sticky navigation, and high-converting product pages.
• Designed visual identity around wellness and tech – soft gradients, hydration icons, and minimalism.

2. Product Analysis & Positioning

• Highlighted Hydriva’s unique features: hydration reminders, Bluetooth syncing, and sleek design.
• Crafted compelling benefit-driven copy: “Stay hydrated, stay sharp — without lifting a finger.”

3. Market Research & Persona Creation

• Identified three audience personas:
  
  1. Fitness Enthusiast – wants performance & hydration
  2. Remote Worker – wants focus & productivity boosts
  3. Tech-Lover – wants the latest smart lifestyle gadgets
• Studied online forums, Reddit threads, and Amazon reviews to understand real user pain points and desires.

4. Competitor & Keyword Analysis

• Analyzed top competitors (e.g., HidrateSpark, Equa, Thermos Smart Lid)
• Discovered gaps: lack of blog content, slow mobile sites, and missing educational funnels
• Used tools like Ubersuggest & Ahrefs to extract keyword opportunities and backlink ideas
• Focused on long-tail keywords:
  
  • “best smart water bottle with reminders”
  • “hydration tracker bottle for gym”
  • “water bottle that syncs with app”

5. SEO Strategy

• Structured the website with topic clusters (Hydration tips, Tech & Wellness, Smart Bottles for…)
• On-page SEO: optimized meta tags, headers, URLs, product descriptions
• Added rich schema markup for eCommerce: product ratings, FAQs, breadcrumbs
• Created content plan for blog + backlinks strategy from hydration and fitness sites

6. Email Marketing Strategy 

• Designed a high-converting landing page to collect emails via lead magnets such as “10 Hydration Hacks for Peak Performance” (PDF download).
• Integrated exit-intent popups offering a 10% discount to reduce bounce rates.
• Segmented email campaigns based on interest & behavior (e.g., tech lovers vs. fitness enthusiasts).
• Tracked KPIs: Open rate, click-through rate, cart abandonment recovery, and list growth rate.

7. Social Media Marketing

• Developed a visual identity and content system for Instagram, Facebook, and Pinterest.
• Scheduled weekly content:
  
  • Educational posts on hydration benefits
  • Tech explainers about smart tracking
  • Lifestyle visuals of real people using the product
• Used UGC-style mockups to build trust and brand relatability.
• Created 15-second Reels and TikTok-style content highlighting features like the LED reminder glow and app integration.
• Created a hashtag strategy (#HydrateSmart, #HydrivaLife, #TrackYourSip) for organic discovery.

8. Paid Advertising Strategy

Facebook Ads:

• Launched multi-phase campaigns:
  
  1. Awareness Phase – video ads explaining the smart bottle concept
  2. Consideration Phase – carousel ads showing features & user benefits
  3. Conversion Phase – retargeting people who visited but didn’t buy
• Targeted based on interests (fitness, wellness tech, remote work), behaviors, and lookalike audiences from email list.

Google Ads:

• Set up Google Search Ads targeting long-tail, high-intent keywords like:
  
  • “Buy smart water bottle online”
  • “Water bottle with hydration tracker”
• Used Google Shopping Ads with optimized product titles, descriptions, and images
• Structured campaigns into branded, non-branded, and competitor campaigns
• Utilized retargeting ads for cart abandoners and blog visitors.

9. Analytics & Conversion Optimization (CRO)

• Installed and configured Google Analytics 4 (GA4) and Meta Pixel for full-funnel tracking
• Used Hotjar to simulate heatmaps and scroll depth on key pages
• Created Power BI dashboard to analyze:
  
  • Traffic sources
  • Product page performance
  • Abandonment rates by funnel stage
• A/B tested:
  
  • Homepage banners with and without urgency-based copy
  • Product page layouts (tabs vs. long-form)
  • CTA button colors (blue vs. orange)

Performance Highlights: